PPAI Social Media Launchpad! 101 Overview:
· Session 1: July 20: Social Media—What is it? Why do it? How?
· Session 2: July 27: Twitter—Real-time relevance, optimizing your profile, providing value and position
· Session 3: August 3: Facebook—Building a fan page, organic growth, exponential benefits
· Session 4: August 10: LinkedIn/Blogs/Wikis—Connect on a deeper level, seek influencers, reach those with a built-in following
· Session 5: August 17: YouTube/Flickr/ROI—Showcase products and services, track social media efforts, determine ROI
1.0 CAS point per session
Social media—it’s the biggest buzz phrase to hit the business world since website. But, the sudden swell of online networking channels has left many wondering how it all works, which is why PPAI created PPAI Social Media Launchpad!, a social networking certificate program.
A five-part webinar series, PPAI Social Media Launchpad! 101 covers the ins, outs and how-tos of the web’s most popular and influential social media platforms.
Led by Carrie Kerpen, from Likeable Media, a leading word-of-mouth marketing firm, PPAI Social Media Launchpad! 101 enables participants to harness the power of social media through comprehensive instruction and real-world application with an enrichment certificate awarded at the conclusion of the program.
Next series begins Tuesday, July 20 (and continuing at least once a quarter).
10:30–11:30am, CST
$295 Per participant, for five-part series; participants who pay for the entire series also receive an imprinted Social Media portfolio with all course materials in full color and the Social Media Certificate.
About Carrie Kerpen
Carrie Kerpen is known as the Queen Bee at Likeable Media, a strategic word-of-mouth and social media marketing firm. Prior to building the company, which manages the social media presence of over 150 brands, Carrie’s background was in traditional media, first as the top-selling account executive in the country for Radio Disney and then, as a station manager of Cox Radio’s WBLI on Long Island, New York. She has spoken at various events, including the National MS Society Fall Leadership Conference and is the moderator of the WOM-COMM social media certification course offered by the Word of Mouth Marketing Association. She is a chapter leader of Women on The Fast Track and is committed to helping women entrepreneurs achieve their dreams of work/life balance. She is the proud mom of two little bees, Charlotte and Kate Kerpen.